Skincare isn’t just vanity — it’s self-respect.
We started Good Alchemy because we couldn’t find everything we loved in a product or a brand. So we created it. Our formulas combine our favorite clinically backed ingredients with grounding botanicals in fewer steps, not more, and with greater impact.
Our brand champions a quiet, confident knowing that when you show up for yourself through consistent and simple acts of self-care, life begins to align in your favor. It empowers you to embrace the version you’re becoming every time you step out into the world. When you know, you show up differently and everything around you begins to change.
And it starts at the bathroom sink, where the alchemy of everyday skincare becomes transformative inside and out.
Formulated with 50+ years of combined expertise from PhD and holistic cosmetic chemists. We’re vegan, cruelty-free, and eco-friendly because giving a damn doesn’t stop at skin.
Becoming looks good on you.
Andrew
Founder & CEO
Most products left us choosing between too many steps or not enough results. So we built a serum–lotion hybrid that ignites the day and owns the night.
Packed with effective ratios of 17 clinically-backed actives, hydrators and powerhouse botanicals at a full 30% active concentration (most products use just 5–10%), this multifunctional treatment brightens, hydrates, evens tone, smooths, helps fade the look of dark spots, supports firmer-looking skin, and improves visible signs of aging, all in one lightweight, fast-absorbing, non-irritating step.
It works steadily, not harshly – think of it as a daily skincare supplement that restores the past and protects the future as you step into who you’re becoming. With consistency, the results are cumulative and transformational – just like you.
Niacinamide, Vitamin C, and Alpha-Arbutin target discoloration through triple synergy: reducing redness and regulating oil, inhibiting tyrosinase (the enzyme responsible for excess pigment), and accelerating cell turnover while shielding against oxidative stress.
Snow Mushroom, Hyaluronic Acid, and Glycerin power a breathable hydration trio that pulls moisture from the environment and locks it in with a fast- absorbing, lightweight finish – using smaller, more penetrable molecules that plump without heaviness or residue.
Squalane, Roxburghii Seed Oil, and Mango Butter form a
barrier-strengthening arsenal that replenishes essential lipids and delivers a smooth, protective finish without clogging pores — naturally rich in linoleic acid to restore balance, reduce transepidermal water loss, and help rebalance sebum to prevent barrier breakdown.
Aloe, Allantoin, and Vitamin B5 encourage dermal grounding that calms irritation, soothes sensitivity, and accelerates recovery of compromised skin through gentle cell turnover – keeping it refreshed, balanced, and at ease.
Astaxanthin and Vitamin E build a free radical firewall that shields against UV rays, blue light, and environmental pollution – leveraging antioxidant strength 10x greater than Vitamin C alone to keep skin protected, resilient, and future-ready.
Bakuchiol, Peptides, and Vitamin C future proof your face by visibly firming, smoothing, and preserving skin-tegrity – through a plant-based retinol alternative, collagen synthesis from three targeted peptides, and gentle cell renewal with a highly stabilized, non-irritating form of Vitamin C.
Niacinamide, Bakuchiol, Rice & Kombucha Ferments fuel breakout defense by regulating oil, calming inflammation, and rebalancing the skin’s microbiome – keeping pores clear and reducing blemishes.
Apply 1-2 pumps to clean skin once daily. If AM, follow with SPF. For external use only. Avoid contact with eyes. If irritation occurs, discontinue use. Perform a patch test before first use. Store in a cool, dry place away from direct sunlight.
Aqua (Water), Aloe Barbadensis Leaf Juice, Glycerin, Propanediol, Niacinamide, Sodium Ascorbyl Phosphate, Arbutin, Balanites Roxburghii Seed Oil, Glyceryl Stearate, Cetearyl Alcohol, Cetearyl Olivate (and) Sorbitan Olivate, Tremella Fuciformis Sporocarp Extract, Lactobacillus (and) Camellia Sinensis Leaf Ferment Filtrate / Saccharomyces/Xylinum/Black Tea Ferment, Palmitoyl Tripeptide-1 (and) Palmitoyl Tetrapeptide-7 (and) Glycerin, Bakuchiol, Allantoin, Sodium Hyaluronate, Mangifera Indica (Mango) Seed Butter, Squalane, Tocopherol, Dimethicone, Haematococcus Pluvialis Extract (in Helianthus Annuus (Sunflower) Seed Oil), Xanthan Gum, Cupressus Sempervirens Leaf Extract, Disodium EDTA, Phenoxyethanol (and) Ethylhexylglycerin.
No parabens, phthalates, sulfates, or PEGs. Stability tested.
Confidence without disguise.
Giving a damn doesn’t stop at skin.
Deep breaths. Clear pores. Safe for sensitive skin.
Past. Present. Future.
Pro-future. Pro-you.
